How To Align your People with Your Business Goals to be Unstoppable

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SchoolBusWheelie-1When people and business goals are aligned, your company runs like it’s on rocket fuel!

What’s the most important ingredient of your 2016 Strategic Plan? Your People.

No matter what you call it, HR, People Operations, or Talent Management, make sure you call it the most critical department in your organization. This is a lofty statement, but if your business counts on people to give all of their intellectual capability every day (hint: it does), then your people should be at the center of virtually every business decision you make. It naturally follows then that no matter the business goal, HR plays a critical role in making sure that the recommended strategies are aligned with the people who will carry it out.


There’s a lot of talk about strategic alignment, but what is it?

Organizations are made of individuals with personal values around what matters most to them at work. The values that are most commonly held by all employees are what shape the company’s overall culture. The best business strategies are those that align with the company culture and leverage it. Get our Worksheet to see how well-aligned you are.

Get Culture-Strategy Alignment Worksheet

People will break their backs to reach business goals when those goals are well-aligned their personal values and the culture as a whole.

You can’t put a dollar value on this kind of buy-in. Here’s where HR comes in BIG TIME. Top performing organizations count on talented Human Resources teams to have a deep knowledge of their company culture — and they can speak to the unique culture of every team too. In the business planning process, these culture experts can recommend ways to align business goals with what they know employees value — so the goal is more likely to be met.

A business goal has a better likelihood of being achieved when the strategy and tactics outlined to support it are tailored to fit the team’s values across these 3 key areas:

1. How they like to Communicate
2. Preferred Decision-making style
3. Rewards and Recognition they value most

To demonstrate the essential role of Human Resources in strategic planning, lets think about what goes into the annual planning process for the sales team:

Imagine the VP of Sales is faced with a revenue goal for next year is 2x this year’s sales number. It is her responsibility to develop the strategy and tactics to reach this goal. She builds a detailed plan that outlines a Goal, Strategy and Tactics.

Enter the company’s Human Resources rockstar. When HR has a handle on the culture of the sales team, they can provide vital information about the shared values of this team. Armed with this insight, they can work with sales leaders to tailor tactics so that they resonate with the members of the team, create buy-in, and motivate them to achieve the goal. This is what “Aligning business strategy to people” means.

Screen Shot 2016-02-22 at 10.56.37 AMAbove is a summary view of a typical planning process combined with additional information about the specific values held by this team (see last column). In this example, the Sales leadership can work with HR to determine how well the recommended tactics align (fit) the unique values of the sales team — then make adjustments as necessary. Better alignment equals a better chance of success.

Alignment makes good business sense, but quantifying what your people value is hard
We realize the annual business planning is not easy. And although it makes sense that you should leverage what your team values as you define the tactics needed to reach your business goal, figuring out what is most important to your people is hard.

We created the Business Strategy and Culture Alignment Worksheet (Click Button above to download), to help you better align your Business Strategy with your people. And we share some of our own secret sauce — we give you our Cheat Sheet of the 36 Key Values we measure in order to know what makes up your company (or team) culture. Fill out the Worksheet to see how your planned tactics align to the values of the people who will carry them out.  Then from the Key Values Cheat Sheet, select those values you think best represent the team and add them to your Worksheet, and then, (and this is the most important part), check for alignment.

Here at RoundPegg, we see firsthand how businesses that work diligently to align their strategy with their people achieve their business goals. Our software assesses the values of everyone on your team to give you a clear, data-driven view of your company culture, and the unique cultures of individual teams.

GetCultureProfile

Want to see RoundPegg in action? Join us any Friday for our 30-minute Live RoundPegg Demo Webinar at 2pm Eastern.

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