Your Job Posting Sucks

photo by stevendepolo

photo by stevendepolo

Separating yourself from the pack is not always easy.  Andrew Hyde, TechStars’ Boulder community director, recently published a great post on how to write a resume for landing a startup role. [We've also written about how much your resume currently sucks.  If you're looking for additional tips to the ones Andrew provided it's not a bad read.]

The flip side, as one commenter pointed out, is how a company should write a job posting.  Too often job ads are pure vanilla.  If you removed the logo, a dozen companies could use the same post.

A burger joint in New Zealand nailed it perfectly.  Definitely worth the read.  With that, a few additional thoughts on how to improve your company’s job postings.

  1. Know thyself. Convey what it’s like to work with you and your team. What are the traits of your highly successful people?  With whom do you work best? What is your management style? Don’t bullet what you want instead…
  2. Show your personality. Write a post that attracts the kind of person for whom you’re looking. It’s okay to not be boring. Tell a story rather than bullet out skills you need.
  3. But be honest – show your warts. You’re not the perfect manager. Nor is the job or company perfect. Know the downsides. Describe them in moderately gory detail. It not only sets expectations but it also allows people to opt out of applying, saving you time and potentially the brain damage of a really bad hire.
  4. Can the jargon. Every company has their own vernacular. Focus on the output and the rationale for doing the work rather than what the work is called.
  5. Help them help you. What does success look like? Where is the bar and what needs to happen to clear it? Most people don’t set out looking for an 18-month gig, it just works out that way because expectations weren’t set and they got pissed off. Clearly communicate the success metrics.
  6. Paint the winning scenario. If they succeed wildly, what will they get? Paint the best-case scenario – truthfully. Everyone expects to win, so start the conversation there. It also helps to align motivations with the real rewards. If I’m motivated by more responsibility then an employee of the month plaque just won’t cut it. I want to know that ahead of time.
  7. Your product is your environment, not your product. Enough already of the two-paragraph description of how you’re revolutionizing XYZ market. Everyone knows that’s all fluff. Don’t waste the space. Instead focus on what the candidate really cares about – the environment in which they’ll spend 8-12 hours every day.
  8. Don’t copy a job description from a Google search. You spend a lot of time trying to differentiate your products so why start trying to be the same now?
  9. Show don’t tell. We’ve covered this previously, but the idea is to convey your company’s culture and the skills you require via the posting rather a simple snoozefest of a list. Need someone detail oriented? Make a few ‘mistakes’ in the posting and somewhere convey that the right candidate will identify them in a cover letter.
  10. Describe a job to which you’d want to apply. If you had to get rehired for your current job what would make you want to apply? If you read what you just wrote would you be excited to apply?
  11. Establish hoops. While most of this is focused on the candidate, you’re the one hiring. Don’t be afraid to put candidates through their paces. This is more a marriage than a one-night stand. Have clear hurdles in place that will screen out people who don’t fit your culture or way of doing things. Assessments are gaining traction. Short job simulations are well. If you scare someone off, so be it. The cost of a bad hire is not worth the extra couple of applicants.
  12. (If you haven’t already done so…) Design the position for the candidate you want. Before even posting a job make sure that you know what you need out of the role. Want an ambitious self-starter? Make sure there is a career track in place beyond the role for which you’re hiring.

In sum, focus more on how well one fits you and your environment than on the skills they bring. Obviously, you need a baseline of skills but you’re not going to hire a dummy.  Anyone short-listed should have the know how and what they don’t know you can teach them. But you’ll never be able to change someone’s personality.

So don’t get so blinded by one’s skills that you ignore the red flags. You won’t be ignoring them in six-months.

Hiring is Hard. Here’s Proof.

photo by dbking

photo by dbking

Hiring is a headache.

Dr. John Sullivan’s latest post at ERE pulls together a ton of shocking numbers that should convince you we need to find a better way.

50% new executive turnover — nearly half of new executive hires quit or are fired within the first 18 months at a new employer (Source: Corporate Leadership Council).

50% of the processes users (both managers and new hires) later regret their “buying” decision (Source: The Recruiting Roundtable). In addition, 25% of new hires later regret taking their new job within one year (Source: Challenger, Gray)

66% regret hiring decisions — Nearly two-thirds of hiring managers come to regret their interview-based hiring decisions (Source: DDI)

Hiring and retaining below or even average performers have real opportunity costs because top performers can increase productivity, revenue, and profit by between 40% and 67% over average performers (Source: McKinsey & Co.)

Only a 19% success rate — only one out of five of the process output can be classified as unequivocal successes (Source: Leadership IQ).

Basically, we’re not good at hiring, we regret most of the decisions we make, there’s a big difference in contribution between average and good people and the people we hire are often unhappy we choose them.  That’s pretty damning.

A good hire requires finding someone with the skills to do the job AND the right person who can thrive in your company’s work environment.  Our guts don’t adequately assess the latter because inevitably we revert to deciding whether the candidate is one we can imagine having a beer with after work.

Again, why we created RoundPegg.  RoundPegg will objectively and rigorously identify which candidates will function best with your company’s culture, with the work team and the hiring manager.  We just released the first version of the application.  If you’d like to learn more please drop us a line at employers [at] roundpegg [dot] com.

Employee Retention - Good or Bad?

photo by antkriz

photo by antkriz

Dueling philosophies on hiring and employee retention at the latest Web2.0 conference (via WSJ Blog).

Mark Zuckerberg touted the Facebook culture of hiring entrepreneurially inclined  people who burn brilliantly and then fade away (presumably of their own volition).  Tony Hsieh of Zappos provided the counter philosophy of finding the folks who fit the culture and aspire to stick with the company for 10 years or more.

Who is right?

Both.  The key that makes both of them right is that everyone is aware of the culture.  Each CEO knows exactly what they’re looking for and how to identify it.  Success is achieved by aligning the culture/working philosophy and getting everyone pulling in the same direction.

Corporate success comes from recognizing what you want to achieve and defining the culture accordingly.

Facebook is about changing our relationship with each other and the Internet.  Thus, they need people who can conceptualize a radically different world and execute to get everyone there.

Meanwhile, Zappos is about customer service.  So it makes sense that Zappos creates a very cultivative company.  How employees are treated is how they’ll in turn treat customers.

There aren’t necessarily good or bad cultures.  But there are good or bad cultures for you.

The ability to explicitly describe what each company is looking for enables people to opt-in or out of the application process.  And that same explicitness enables everyone hiring at the company to hold all applicants up to the same light and identify the ones who will be successful by honoring the company’s philosophy.

Unfortunately, most companies can’t state their cultural philosophy as passionately or clearly as Zuckerberg and Hsieh.  And, it’s not much of a surprise there aren’t many companies doing as well as these two either.

The Worst of Times

photo by photomish dan

photo by photomish dan

A sobering article from the Economist illustrates how unhappy people currently are with their jobs.   When the economy turns expect to see a massive surge in voluntary turnover.  The article included some alarming numbers from the US-based Center for Work-Life Policy:

Between June 2007 and December 2008 the proportion of employees who professed loyalty to their employers slumped from 95% to 39%; the number voicing trust in them fell from 79% to 22%.

Employers have the upper hand these days, but what good is that if nobody is willing to bring their best?  Quality work doesn’t flow from mistrust.

The employment process is a two-way street.  Employers need to get quality ideas and execution.  The employees, however, are trickier.  They all need something different.  Each is motivated differently, has different goals and needs to be communicated with in a certain manner.

There is no magic bullet to engaging people except by taking the time to know what makes them tick.  Clearly, these economic times are tough.  And companies are taking the opportunity to pare back and let loose the dead wood.

This requires doubling down on the efforts to learn about the others in order to make sure they don’t all check out as well.

Better yet, build this into your process.  Don’t wait for dire economic times to trim the workforce.  Frankly, people who aren’t engaged and aren’t fitting in with the culture are a drag on your time and bring others down with them.

Start with who you hire and remember it.

  1. Take the time to ensure those you hire fit your culture and are likely to remain engaged.  RoundPegg can help you do this
  2. Learn about what your new employees need during those first few weeks (they typically aren’t working on meaty projects yet anyhow)
  3. Check back in regularly (aka re-interview)
  4. Communicate your needs and how the employee helps solve them
  5. Be quick to release those who aren’t working out.  Easier said than done, but failing to do so will cost you a helluva lot more than their salary

Times are dire.  Not just for the unemployed, but for the employers as well.

The job market is far more fluid these days and once companies start hiring again we’re guaranteed to see that fluidity in action.  Protect your most valuable assets and get the most out of them as you can.

Re-Interviewing

photo by phineas h

photo by phineas h

Interviewing is hard enough.

But, last week I had a great meeting with a forward-thinking, culturally aware Corporate Development officer.  He was touting the benefits of re-interviewing.

Put simply, it’s the company taking an active interest in the employee’s career development.

It’s something he does every 4-6 months.  And its purpose is to probe into whether people are getting what they need out of their job.  Whether they are heading in the right direction.  Whether there is anything that is preventing them from fully engaging in their job.

The cynic will say that it’s the company trying to extract more blood from the turnip.  And there is some of that.  But ultimately, the employment relationship is just that…a relationship.  You have to give in order to get.

By inserting himself into the individual’s career management process, he learns what they want out of the job and can help deliver upon that. How else does the company know what buttons to push in order to properly motivate?  (Hint: money isn’t usually it.)

To illustrate he told me the story of someone in the Corporate Development realm (aka HR) who really wanted to be an accountant.  She had been taking classes at night and had recently completed her certification.  While there wasn’t a position open, he was able to get her involved in projects with the AP/AR groups.

She was still expected to fulfill her duties in the HR space, but she eagerly took on the additional work because it was what she really wanted to do and because the company (and one individual in particular) was willing to take the time to understand what she needed to get.

A role may not open up and she may have to leave in six-months in order to find full-time accounting work.  But the alternative was losing her outright now and getting less out of her while she ’secretly’ sought a new job.

It was an important arrow in his quiver to be able to better understand his team.  And a practice that motivates and engages his team.  If people are a good fit with your company’s values then moving them to a different seat on the bus is a no-brainer.  It builds goodwill and the sense of reciprocity fiercely kicks in.  These people become far more likely to go the extra mile that will make a difference to your business.

He made a few additional points that are worth sharing:

  1. Don’t expect miracles the first time out.  You need to build trust with the employees that enables them to be candid.  Because without candor it’s a wasted exercise
  2. Set the expectation that both sides come fully prepared.  Give the questions/topics you want to cover and expect them to have thought deeply about them
  3. Honor these as you would executive meetings.  Don’t move them, don’t miss them and don’t show up expecting not to be an active participant
  4. Be honest about what the company’s needs too.  If you foresee needing to do things differently bring them up now.  Better to understand if doing things differently is going to motivate the person who has to do the things differently

Do you do something similar?  What works/doesn’t?